Motocard continues to strengthen its network of specialist shops with a new opening in Alicante, a city with a strong motorcycling culture and a constantly growing retail environment. The new store, located in the Vistahermosa Retail Park, has more than 500 m² devoted entirely to rider gear, accessories and safety.
Once again, ALTERTECNIA was responsible for the design of the retail space, applying retail architecture and engineering criteria to transform the premises into an efficient, recognisable shop aligned with the identity of a leading brand in its sector.
A project conceived from the brand identity
Every new Motocard shop is an opportunity to strengthen its positioning. In Alicante, the design starts from a clear premise: to offer customers a complete experience without giving up a strong image consistent with the rest of the network.
One of the most distinctive elements of the project is the retention of the red structural beams, a direct nod to Motocard's visual DNA. Far from concealing them, they are integrated as part of the architectural language of the space, adding character and reinforcing the visual impact from the very first impression.
Decisions of this kind are part of ALTERTECNIA's approach: making the most of the existing conditions of the premises and turning them into added value, instead of treating them as a limitation.
A clear layout for a smooth experience
With a floor area of more than 500 m², the Alicante shop can display a very wide range of products. The challenge was to organise that variety so that customers could find their way intuitively and move around the space comfortably.
The layout has been designed with clearly differentiated areas according to the type of use and rider profile: touring, racing, off-road, casual gear, women riders, accessories and maintenance. This organisation makes it quick to locate products and avoids unnecessary crossings along the routes.
Some spaces take on special prominence, such as the off-road and enduro area, designed for a highly technical audience; the racing area, with top-level gear; or the space dedicated to women riders, which stands out for its size and range of products.
The helmet wall as the centrepiece
As in other shops of the brand, the helmet wall becomes one of the main focal points of the project. Beyond its visual impact, this element responds to a very clear functional logic: displaying a large number of models and sizes, making it easier for customers to try on and compare them.
From a design point of view, it is a key piece that organises the space, structures the customer journey and reinforces the Motocard experience, turning the visit into something closer to an exhibition than a simple purchase.
Furniture designed for intensive use
The shop furniture was designed by ALTERTECNIA. Each display unit responds to a specific use and to a high product load, which is essential in specialist retail.
The combination of metal and wood, characteristic of Motocard's industrial style, ensures resistance to daily wear and tear: garments being tried on, helmets being handled, accessories that frequently change position. Everything is designed to withstand high turnover without losing order or visual consistency.
A shop aligned with Motocard's growth
The Alicante opening strengthens Motocard's presence along the Mediterranean coast and joins a constantly evolving network of shops. From a design point of view, the project shows how it is possible to replicate a shop model while maintaining the brand identity, but adapting it to each set of premises and each city.
>>>See the rest of the Motocard shops here
For us, projects like this highlight the value of retail space design conceived to make selling easier, improve day-to-day operations and support the growth of brands that see physical retail as a key channel.
At ALTERTECNIA we design efficient, replicable retail spaces aligned with business objectives. If you are thinking of opening or refurbishing your business, ask us: we can help.
