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Motocard keeps on growing! And at ALTERTECNIA we support that growth by creating spaces true to its identity. Such as the new Motocard shop in Carcaixent (Valencia), which strengthens the brand's presence in the Valencian Community with an impressive space of more than 700 m².
In this case, moreover, the opening incorporates a distinctive element that makes the project something new from a retail design point of view: a museum integrated into the shop itself, through which Motocard looks back over more than 40 years of history and strengthens its bond with motorcycling culture.
For ALTERTECNIA, this project once again highlights one of the keys to specialist retail: designing shops that not only display products but also work as strategic tools for the brand.
Valencia, a very special location for Spanish motorcycling
The shop is located in the south of Valencia, an area with a very close relationship with the history of motorcycling in Spain. It is an area particularly associated with a passion for two wheels and with leading names in the sport, so the space had to live up to expectations, or even exceed them.
Moreover, with its 700 m2, the new store ranks as one of the largest shops in the chain. In a space like this, the layout design is decisive. A large shop does not work better because it has more square metres, but because of how circulation is structured, how the areas are prioritised and how a wide range is presented without creating saturation.
Motocard works with a technical and very extensive catalogue: helmets, intercoms, touring jackets, footwear, off-road gear, airbags, leathers, gloves, protectors, luggage and specific products for women riders, among other categories.
Organising all this requires a clear layout, with comfortable routes and a space that can be read at a glance. This approach is one of the strengths of ALTERTECNIA's work on this type of project.
The different areas are designed so that each one makes sense within the whole. It is not just about placing products, but about helping customers find their way, improving display and simplifying the work of the shop team.
A recognisable brand experience within an adapted space
One of the usual challenges in Motocard openings is maintaining a recognisable identity while remaining flexible enough to adapt to the space. Each unit has its own specific conditions, but the brand experience must remain consistent.
In Carcaixent, this translates into a spacious shop with differentiated sections and an organisation designed so that customers can easily understand the space.
The “helmet square” once again takes centre stage, as in other shops in the chain. This type of display, characteristic of the brand, brings together many products, makes comparison easier and acts as one of the main visual focal points of the shop.
Other technical areas also gain weight, such as touring gear, off-road, airbags or the space dedicated to women riders. Each of these categories requires a clear display that not only shows the product but also allows customers to compare options and make decisions comfortably.
Technical furniture and materials designed for intensive use
As in other Motocard openings, the project retains an industrial aesthetic based on the combination of metal and wood.
This visual language reinforces the brand identity, but it also responds to a functional need: the durability of the furniture in an environment of intensive use.
In a specialist shop like this, the display units are subject to constant wear. Helmets are tried on, garments are taken down, footwear is examined and accessories frequently change position. That is why the chosen furniture must offer durability, stability and the capacity to withstand high product turnover.
At ALTERTECNIA we develop this type of solution by combining CAD/CAM systems, a methodology that makes it possible to design each piece precisely, adapt it to the specific premises and manufacture it with a high degree of reliability. This approach is particularly useful for a chain like Motocard, because it allows a recognisable shop model to be replicated without giving up the adaptation needed for each opening.
The museum, the distinctive element of the project
What makes the Carcaixent shop unique is the inclusion of a museum area within the shop itself.
This space looks back at the history of Motocard and displays unique pieces that help to build a stronger brand story: historic racing gear, competition-related objects and other items related to the evolution of the company and of motorcycling.
From a retail design point of view, this decision provides clear added value. The shop thus becomes a place with a narrative, designed so that visitors connect with the more than forty years of the brand's history and with motoring culture.
Once again, we have applied our approach to this project: a combination of efficient layout, technical furniture, durable materials and precise adaptation to the needs of the premises.
At ALTERTECNIA we design retail spaces that respond to real brand, operational and growth objectives. If you are looking for a team capable of turning your retail concept into an efficient, solid shop consistent with your identity, let's talk.
